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Backed byY Combinator

Open role

Founding Creative Director

Create the brands and the creative system behind the AI-native P&G.

San Francisco & Seoul
Full-time
Creative systems
English + 1 preferred

Light Anchor is building the AI-native P&G. Not one consumer brand, a portfolio of brands whose creative and operations compound across the company.

Each brand needs its own world: a position, name, identity, product, package, site, voice, and body of creative that people recognize immediately. The system behind them should learn from every launch without making the brands look or sound the same.

We need a creative director who has started a brand before and wants to do it repeatedly. You will set the standard, make the work, and build the agent-driven creative system that lets a tiny team operate multiple brands at once.

What you will create

  • The positioning, names, identities, and creative worlds for a portfolio of consumer brands.
  • Products, packaging, websites, launch campaigns, performance ads, social content, and the systems connecting them.
  • A creative operating system that carries learning across brands without sanding away what makes each one distinct.
  • Agent workflows that expand research, concepting, iteration, production, and analysis while keeping human taste in control.
  • Feedback loops that turn customer response and live performance into sharper creative, not blander creative.
  • The creative standard for contractors, agencies, creators, and the team we build around you.

What we are looking for

  • You have started and shipped a brand from zero. This is a requirement, not a preference.
  • You have exceptional taste and can move from strategy to hands-on execution across brand, product, web, and growth.
  • You know how to tokenmaxx: give agents deep context, run parallel explorations, build reusable prompt and reference systems, and curate aggressively.
  • You use agents to multiply judgment, not replace it. More output only matters when the work gets better.
  • You can use customer and performance data without letting metrics flatten the idea.
  • You want to work close to founders, products, customers, and revenue across multiple brands.

Compensation & benefits

Salary

$120,000-$180,000

Equity

Meaningful early equity

Bonus

Tied to sales

We optimize for the right combination of salary, ownership, and upside. Inspired by Shopify’s Flex Comp, the ratio is not fixed by us. You decide the salary, equity, and sales-tied bonus mix during negotiation.

  • Medical, dental, and vision coverage.
  • Relocation support for San Francisco or Seoul.
  • Travel support between San Francisco and Seoul.
  • AI tooling and equipment budget.
  • Meals when working in person.
  • Flexible PTO, with a real expectation that you take time off.
  • Direct ownership over the creative systems and early brands.

Apply

Send your portfolio, a brand you helped start, your strongest creative work, how you work with agents, and why Light Anchor.

Apply by emailAPI schema
curl -X POST https://lightanchor.ai/api/hiring/apply \
  -H "content-type: application/json" \
  -d '{
    "role": "founding-creative-director",
    "name": "Ada Lovelace",
    "email": "ada@example.com",
    "portfolio": "https://example.com/portfolio",
    "linkedin": "https://linkedin.com/in/ada",
    "resumeUrl": "https://example.com/ada-resume.pdf",
    "languages": ["English", "Korean"],
    "note": "I helped start a consumer brand and owned its identity, packaging, and site. My strongest work was its launch campaign. I use agents for parallel research and iteration, with taste staying human. I want to join Light Anchor to build this system across multiple brands."
  }'